Our Story

The gift of youth! Kids don’t realize that they have time and energy (oh so much energy!) on their side. They don’t have to think of paying bills, holding down jobs or any of that mundane stuff that adults know all too well. When you look back on your childhood, maybe you wish that you got to pick your clothes (and haircuts), learnt another language when your brain was at a stage where it soaked everything up with ease, took gymnastics when suppleness and agility were taken for granted! Fast forward and now we’re moms, aunts, godmothers, friends-to-moms-of kids and we can help you give the kids in your life the things and experiences that they will look back on one day with smiles and good memories.

That’s the idea that blossomed into our business. Distinctly Kids is our boutique brand and we’re proud to share it with you. We curate kid’s products and services to entertain, educate, dress and accessorize, develop, nurture and help them lead their best lives. We know that there’s a deluge of information out there and a never-ending selection of products and services to choose from. It’s our mission to find those worth showcasing to you.

Our collection of products and services are sourced primarily from the USA, with some from Canada or Europe.  We look for creations that meet quality standards, drive sustainability and can ship to you without import delays and costs.  We know that every cent you spend on a child is an investment. We’ll help you make it a great one!

Whether you’re the aunt who wants to buy a nice gift, the grandad who wants to invest for his grandkid’s college fund or the mom who wants to buy the toys that will both entertain and educate, we can help you find the right product. And we know that kids don’t just need things, they also need baby-sitting, help with schoolwork…and anyone who is nurturing a child needs the facts that are out there to empower them to make good decisions. We can help with that too!

Our business model is very straightforward: If you choose anything from our collection by clicking on the links and going to any of our merchants’* sites, and make a purchase*, then we’ll get a small commission. 

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